We are a London based bridal brand crafted out of a demand for beautiful bridal wear that is distinct, beautiful and affordable. We believe that where your wedding dress is concerned, these three factors should not be mutually exclusive. We work with new designers each season to create dresses that meld with the mode of today. When creating our gowns we think practically as well as aesthetically, producing pieces that fit well to the body and that are easy to move in. Favouring floating tulle, chiffon and organza, we aim to make comfortable, free-flowing pieces that brides can actually dance in on their wedding day. We use subtle touches like a ruche or delicate lacing to add romance and intrigue and our primary aim is to flatter the feminine form.